Healthcare Professional Partnership Opportunity
Feet It — Global Custom Orthotics Brand Expanding into Canada
Feet It is a proven custom orthotic insole and biomechanical support company operating across North America and Europe and is now expanding into Canada, with the first open and already operating location in Calgary. As part of this expansion, we are seeking a licensed healthcare professional for a clinic add-on or partnership collaboration.

Professionals We Are Looking to Connect With –
Podiatrist
Physician
Chiropractor
Physiotherapist
Pedorthist
Orthotist

Purpose of the Business –
Improve mobility, posture, and pain management
Provide clinically informed, custom-made orthotic insoles
Address biomechanical and gait-related imbalances
Help reduce pain in the feet, ankles, knees, hips, and spine
Support individuals affected by prolonged standing, occupational strain, unsupported footwear, or movement dysfunction

Clinical & Technical Overview –
Biomechanical Assessment:
Full biomechanical evaluation using a 3-position podoscope gait assessment
Analysis of foot mechanics, posture, and weight distribution
Identification of abnormal pronation or supination
Detection of gait-related postural imbalances requiring custom orthotic intervention

Orthotic Fabrication:
Custom orthotic insoles fabricated in-clinic
Heat-molded process performed under weight-bearing conditions
Semi-rigid thermoplastic shell (e.g., polypropylene) for arch and heel support
High-resilience, energy-return EVA foam for comfort and shock absorption
Individually contoured based on the patient’s biomechanics

Device Classification:
Custom-made, non-prefabricated medical orthotic device
Individually molded for therapeutic correction and biomechanical support

Partnership Opportunity –
Clinic add-on or integrated service offering
Referral-based or co-managed care models
Enhanced continuity of patient care
Support for insurance documentation where applicable
Partnership structure is flexible and open for discussion
Feet It operates its own lead generation and client acquisition, with an established patient base already seeking custom orthotic care, while offering growth opportunities through collaboration with a medical professional

Space Collaboration:
In addition to a clinical partnership, we are also seeking the opportunity to rent a treatment room within an established practice.

Space requirements:
• Approximately 150–200 square feet
• Ideally with natural light or a window
• Accessible location with patient parking

Feet It operates independently within the clinic while maintaining alignment in patient care and creating potential cross-referral opportunities.

Who We’re Looking For –
Licensed healthcare professional in good standing
Interest in evidence-informed, patient-centered care
Open to collaborative practice models
Values functional movement, prevention, and long-term outcomes

Why Partner With Feet It –
Opportunity to expand clinic offerings
Collaboration with an established global brand
Support improved patient outcomes
Be part of Feet It’s expansion into the Canadian market

Interested in Connecting? –
We look forward to meeting and discussing potential collaboration opportunities. If you are interested or know anyone that may be interested in learning more or exploring a partnership with Feet It, please reach out by email at [email protected] to start the conversation.